Summer is perfect for brand engagement activation, especially for a savory beer. We built a special booth equipped with the necessary infrastructure to run a Kinect application project right on the beach!

The game could involve a player or two (simultaneously), playing in front of a screen a “tasty” game. Lime and beer is a great combination for hot summers 🙂

Kinect technology has lured a considerable number of consumers to the game, who have interacted with the Ursus brand in an attractive and innovative way.

We’ve been happy to register excellent results, confirmed by audience enthusiasm, word of mouth and people queuing.

Positive impressions were gathered warm and beer served, of course, cold!